Rose Rabuffo had worked in the beauty industry as a sales consultant to salon owners before she decided to take the biggest step in her career.
Also a licensed hair stylist and cosmetologist for 20 years, Rabuffo said owning a salon had been a dream since she first walked into the beauty industry.
Together with her boyfriend and business partner, Mike Gordon, that dream has come to be.
Rabuffo and Gordon hosted a grand opening celebration Sunday for ReKinekt Salon Spa and Boutique, their new business located at 19 Revere Street. A ribbon-cutting ceremony with the Winthrop Chamber of Commerce is scheduled for today.
Gordon describes the business as a full-service salon and spa that offers hair styling, skin treatments, waxing services, and organic all-natural spray tanning.
“Basically, it’s a one-stop shop for any clientele,” said Gordon, who is coordinating the salon’s sales, marketing, event promotions and community outreach. “And we offer a specialty boutique where we sell jewelry from all over the world – handbags, scarves, rings, earrings, and special items.”
Ninety percent of the services are geared toward women. “But we do have a pretty strong men’s clientele that is improving and we’re also adding some services for children. We carry an all-organic children’s line called Fairy Tales. We’re the only salon in the area that carries it.”
Joya Spa and Salon previously occupied the same location. “We’re pleased that many of Joya’s clients come here because they want to maintain the same stylists they were working with,” said Gordon.
Gordon and Rabuffo have added their own personal touch to the interior design and look.
“We’ve made a lot of enhancements to the décor,” said Gordon. “We’ve revamped the aesthetician and skin rooms which will allow us to offer more services than before. With the addition of our boutique, clients can come in and get their hair done, have manicure or pedicure services and buy one of the items from the boutique.”
Rabuffo is the senior stylist at the salon. Part of her job entails training the staff on new techniques in hair coloring, hair styling, and hair extension. She also keeps the staff informed about the many retail products and lines available to clients at the salon.
“I want to help my stylists evolve with the trends of the beauty industry,” said Rabuffo. ‘There’s a huge emphasis on beauty today, especially with women. They want to look and feel good. And with the hard times of the economy, it’s instant gratification – it makes them feel better about themselves, especially if they’re looking for a new job or just the all-over feel good experience – the beauty industry is the way to go.”
Rabuffo is grateful to her partner for making ReKinect a reality.
“He helped make it possible,” Rabuffo said about the former Dom Savio hockey star. “His expertise is in sales and marketing and there’s no better person than my partner to help me live my dream. With his knowledge and marketing skills, this is a win-win situation.”